Privacy and Cookie Policy
Butterflies Healthcare Ltd understands that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits Our Site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and Our obligations under the law.
This Policy applies to Our use of any and all data collected by us in relation to your use of Our Site. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.
“Account”
means an account required to access and/or use certain areas and features of Our Site;
“Cookie”
means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 12, below;
“Our Site”
means this website, www.viteyes.co.uk;
“UK and EU Cookie Law”
means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended in 2004, 2011 and 2015; and
“We/Us/Our”
means Butterflies Healthcare Ltd, a limited company registered in England under 5475756, whose address is The Granary, Manor Park, Warkworth, Banbury OX17 2AG. Our ICO (Information Commissioner’s Office) registration number is ZA049702 and VAT number is GB807 8572 03.
a) name;
b) business/company name;
c) contact information such as email addresses and telephone numbers;
d) demographic information such as post code;
e) financial information such as credit / debit card numbers;
f) IP address (automatically collected);
g) web browser type and version (automatically collected);
h) operating system (automatically collected);
i) a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to (automatically collected).
5.2 We use your data to provide the best possible products and services to you. This includes:
a) Providing and managing your Account;
b) Providing and managing your access to Our Site;
c) Personalising and tailoring your experience on Our Site;
d) Supplying Our products and services to you;
e) Personalising and tailoring Our products and services for you;
f) Responding to communications from you;
g) Supplying you with printed or email newsletters, promotions, alerts, product launches, competitions, offers and other updates related to products and serviced on Our Site (you may unsubscribe or opt-out at any time by clicking the unsubscribe link in any email or by contacting us);
h) Market research;
i) Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience.
5.3 In some cases, the collection of data may be a statutory or contractual requirement, and We will be limited in the products and services We can provide you without your consent for Us to be able to use such data.
5.4 With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email AND/OR post with information, news and offers on Our products AND/OR services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011 and 2015.
5.5 Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights. We will only process your personal data if at least one of the following basis applies:
a) you have given consent to the processing of your personal data for one or more specific purposes;
b) processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract;
c) processing is necessary for compliance with a legal obligation to which we are subject;
d) processing is necessary to protect the vital interests of you or of another natural person;
e) processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or
f) processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child
g) follow-up on incomplete orders, updates for orders placed, feedback on products and service received and email/print marketing material related to our products and services.
a) For billing and accounting purposes we will retain financial details for 6 years after the end of the financial year.
b) Order details will be stored for 6 years after the end of the financial year.
c) Where approval has been given for email marketing these will be stored until a request to remove is received or a maximum of 3 years after an email address becomes inactive.
6.2 Some or all of your data may be stored or transferred outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein). You are deemed to accept and agree to this by using Our Site and submitting information to Us. If We do store or transfer data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA and under the GDPR. Such steps may include, but not be limited to, the use of legally binding contractual terms between Us and any third parties We engage and the use of the EU-approved Model Contractual Arrangements.
a) We use MailChimp for the distribution of our e-newsletters and their servers are based outside the EEA. You can read MailChimp’s privacy policy here:https://mailchimp.com/legal/privacy/
b) If you choose to pay by PayPal then their servers may be based outside the EEA. You can read PayPal’s privacy policy here:https://www.paypal.com/en/webapps/mpp/ua/privacy-full
6.3 Data security is of great importance to Us, and to protect your data We have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected through Our Site.
6.4 Steps We take to secure and protect your data include:
a) Use of PCI compliant third parties for payment processing, site wide SSL encryption, fully maintained server hosting, server firewall, data encryption and physical security.
6.5 Notwithstanding the security measures that We take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to Us data via the internet.
7.2 We may contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law. We currently contract with:
a) Royal Mail, Pick Pack Dispatch, APC, Google, MailChimp, Inland UK, PayPal, SagePay & Feefo.
7.3 We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymised and will not include any personally identifying information. We may from time to time share such data with third parties such as prospective investors, affiliates, partners and advertisers. Data will only be shared and used within the bounds of the law.
7.4 In certain circumstances We may be legally required to share certain data held by Us, which may include your personal information, for example, where We are involved in legal proceedings, where We are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of Us.
8.2 In the event that any of your data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.
9.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
10.2 You may restrict your internet browser’s use of Cookies. For more information, see section 12.
10.3 You may withdraw your consent for Us to use your personal data as set out in section in 5 at any time by contacting Us using the details set out in section 15, and We will delete Your data from Our systems. However, you acknowledge this may limit Our ability to provide the best possible products and services to you.
12.2 By using Our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. We use third party Cookies on Our Site to enable interaction with social media platforms such as Facebook and Twitter. For more details, please refer to section 5, above, and to section 12.5 below. These Cookies are not integral to the functioning of Our Site.
12.3 All Cookies used by and on Our Site are used in accordance with current English and EU Cookie Law.
12.4 Certain features of Our Site depend on Cookies to function. UK and EU Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 12.6. Your consent will not be sought to place these Cookies. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 12.10, but please be aware that Our Site may not work as intended if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
12.5 The following first party Cookies may be placed on your computer or device:
and the following third-party Cookies may be placed on your computer or device:
12.6 Our site may utilise remarketing services and include a pixel from these companies to record your visit to our website. This service uses the data to show you adverts for our products range when you visit another site which includes their display advertising. You can read their privacy policies of the service we may use below:
a) NextRoll: https://www.nextroll.com/privacy
b) Facebook: https://www.facebook.com/about/privacy/
These pixels are not integral to the functioning of our website so can be blocked/disabled through your browser settings if you wish.
12.7 Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling Us to better understand how people use Our Site. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, as detailed below, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
12.8 The analytics service(s) used by Our Site use(s) Cookies to gather the required information. Certain of these Cookies may be placed immediately when you first visit Our Site and it may not be possible for Us to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out below in section 12.9.
12.9 The analytics service(s) used by Our Site use(s) the following Cookies:
12.10 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
12.11 You can choose to delete Cookies at any time however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
12.12 It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
a) the right to request access to, deletion of or correction of, your personal data held by Us;
b) the right to complain to a supervisory authority;
c) be informed of what data processing is taking place;
d) the right to restrict processing;
e) the right to data portability;
f) object to processing of your personal data;
g) rights with respect to automated decision-making and profiling (see section 14 below).
To enforce any of the foregoing rights or if you have any other questions about Our Site or this Privacy Policy, please Contact Us.
14.2 The right described in section 14.1 does not apply in the following circumstances:
a) The decision is necessary for the entry into, or performance of, a contract between You and Us;
b) The decision is authorised by law; or
c) You have given your explicit consent
14.3 Where We use your personal data for profiling purposes, the following shall apply:
a) Clear information explaining the profiling will be provided, including its significance and the likely consequences;
b) Appropriate mathematical or statistical procedures will be used;
c) Technical and organisational measures necessary to minimise the risk of errors and to enable such errors to be easily corrected shall be implemented; and
d) All personal data processed for profiling purposes shall be secured in order to prevent discriminatory effects arising out of profiling.
This Policy applies to Our use of any and all data collected by us in relation to your use of Our Site. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.
- Definitions and Interpretation
“Account”
means an account required to access and/or use certain areas and features of Our Site;
“Cookie”
means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 12, below;
“Our Site”
means this website, www.viteyes.co.uk;
“UK and EU Cookie Law”
means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended in 2004, 2011 and 2015; and
“We/Us/Our”
means Butterflies Healthcare Ltd, a limited company registered in England under 5475756, whose address is The Granary, Manor Park, Warkworth, Banbury OX17 2AG. Our ICO (Information Commissioner’s Office) registration number is ZA049702 and VAT number is GB807 8572 03.
- Information About Us
- Scope – What Does This Policy Cover?
- What Data Do We Collect?
a) name;
b) business/company name;
c) contact information such as email addresses and telephone numbers;
d) demographic information such as post code;
e) financial information such as credit / debit card numbers;
f) IP address (automatically collected);
g) web browser type and version (automatically collected);
h) operating system (automatically collected);
i) a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to (automatically collected).
- How Do We Use Your Data?
5.2 We use your data to provide the best possible products and services to you. This includes:
a) Providing and managing your Account;
b) Providing and managing your access to Our Site;
c) Personalising and tailoring your experience on Our Site;
d) Supplying Our products and services to you;
e) Personalising and tailoring Our products and services for you;
f) Responding to communications from you;
g) Supplying you with printed or email newsletters, promotions, alerts, product launches, competitions, offers and other updates related to products and serviced on Our Site (you may unsubscribe or opt-out at any time by clicking the unsubscribe link in any email or by contacting us);
h) Market research;
i) Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience.
5.3 In some cases, the collection of data may be a statutory or contractual requirement, and We will be limited in the products and services We can provide you without your consent for Us to be able to use such data.
5.4 With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email AND/OR post with information, news and offers on Our products AND/OR services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011 and 2015.
5.5 Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights. We will only process your personal data if at least one of the following basis applies:
a) you have given consent to the processing of your personal data for one or more specific purposes;
b) processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract;
c) processing is necessary for compliance with a legal obligation to which we are subject;
d) processing is necessary to protect the vital interests of you or of another natural person;
e) processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or
f) processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child
g) follow-up on incomplete orders, updates for orders placed, feedback on products and service received and email/print marketing material related to our products and services.
- How and Where Do We Store Your Data?
a) For billing and accounting purposes we will retain financial details for 6 years after the end of the financial year.
b) Order details will be stored for 6 years after the end of the financial year.
c) Where approval has been given for email marketing these will be stored until a request to remove is received or a maximum of 3 years after an email address becomes inactive.
6.2 Some or all of your data may be stored or transferred outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein). You are deemed to accept and agree to this by using Our Site and submitting information to Us. If We do store or transfer data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA and under the GDPR. Such steps may include, but not be limited to, the use of legally binding contractual terms between Us and any third parties We engage and the use of the EU-approved Model Contractual Arrangements.
a) We use MailChimp for the distribution of our e-newsletters and their servers are based outside the EEA. You can read MailChimp’s privacy policy here:https://mailchimp.com/legal/privacy/
b) If you choose to pay by PayPal then their servers may be based outside the EEA. You can read PayPal’s privacy policy here:https://www.paypal.com/en/webapps/mpp/ua/privacy-full
6.3 Data security is of great importance to Us, and to protect your data We have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected through Our Site.
6.4 Steps We take to secure and protect your data include:
a) Use of PCI compliant third parties for payment processing, site wide SSL encryption, fully maintained server hosting, server firewall, data encryption and physical security.
6.5 Notwithstanding the security measures that We take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to Us data via the internet.
- Do We Share Your Data?
7.2 We may contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law. We currently contract with:
a) Royal Mail, Pick Pack Dispatch, APC, Google, MailChimp, Inland UK, PayPal, SagePay & Feefo.
7.3 We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymised and will not include any personally identifying information. We may from time to time share such data with third parties such as prospective investors, affiliates, partners and advertisers. Data will only be shared and used within the bounds of the law.
7.4 In certain circumstances We may be legally required to share certain data held by Us, which may include your personal information, for example, where We are involved in legal proceedings, where We are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of Us.
- What Happens If Our Business Changes Hands?
8.2 In the event that any of your data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.
- How Can You Control Your Data?
9.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
- Your Right to Withhold Information and Your Right to Withdraw Information After You Have Given it
10.2 You may restrict your internet browser’s use of Cookies. For more information, see section 12.
10.3 You may withdraw your consent for Us to use your personal data as set out in section in 5 at any time by contacting Us using the details set out in section 15, and We will delete Your data from Our systems. However, you acknowledge this may limit Our ability to provide the best possible products and services to you.
- How Can You Access Your Data?
- What Cookies or Pixels Do We Use and What For?
12.2 By using Our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. We use third party Cookies on Our Site to enable interaction with social media platforms such as Facebook and Twitter. For more details, please refer to section 5, above, and to section 12.5 below. These Cookies are not integral to the functioning of Our Site.
12.3 All Cookies used by and on Our Site are used in accordance with current English and EU Cookie Law.
12.4 Certain features of Our Site depend on Cookies to function. UK and EU Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 12.6. Your consent will not be sought to place these Cookies. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 12.10, but please be aware that Our Site may not work as intended if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
12.5 The following first party Cookies may be placed on your computer or device:
Name of Cookie Provider Purpose ACTINIC_REFERRER
LAST_SECTION_URL
PARENT_SID
SELLERDECK_COOKIE_CHECK
ACTINIC_CONTACTFor site navigation Yes ACTINIC_BUSINESS
ACTINIC_CART
CART_CONTENT
cartDisplayPreferenceFor shopping functions Yes ACTINIC_CONTACT To remember details if you wish for future visits No ACTINIC_subscribe To remember email subscribe option Yes cookieconsent_status Acknowledgement of site cookies Yes pd4kVlJTEM4 Remember dismissal of pop-up window for email sign-up Yes _cfduid Collection and interaction with Feefo reviews Yes
and the following third-party Cookies may be placed on your computer or device:
Name of Cookie Provider Purpose eu_cn
external_referer
guest_id
personalization_id
tfw_exp
_twitter_sessThese cookies are used to enable interaction with the social media platform to easily share content if you wish to. c_user
datr
fr
pl
sbr> wd
xsThese cookies are used to enable interaction with the social media platform to easily share content if you wish to. NID
PREF
VISITOR_INFO1_LIVE
YSCYouTube These cookies are used to enable interaction with the social media platform to easily view videos and share content if you wish to. _auth
_pinterest_sessThese cookies are used to enable interaction with the social media platform to easily share content if you wish to.
12.6 Our site may utilise remarketing services and include a pixel from these companies to record your visit to our website. This service uses the data to show you adverts for our products range when you visit another site which includes their display advertising. You can read their privacy policies of the service we may use below:
a) NextRoll: https://www.nextroll.com/privacy
b) Facebook: https://www.facebook.com/about/privacy/
These pixels are not integral to the functioning of our website so can be blocked/disabled through your browser settings if you wish.
12.7 Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling Us to better understand how people use Our Site. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, as detailed below, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
12.8 The analytics service(s) used by Our Site use(s) Cookies to gather the required information. Certain of these Cookies may be placed immediately when you first visit Our Site and it may not be possible for Us to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out below in section 12.9.
12.9 The analytics service(s) used by Our Site use(s) the following Cookies:
Name of Cookie First / Third Party Provider Purpose 1P_JAR
NIDGoogle Analytics Google Analytics gathers information allowing us to understand interactions with our websites and ultimately refine that experience to better serve you.
12.10 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
12.11 You can choose to delete Cookies at any time however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
12.12 It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
- Summary of Your Rights under GDPR
a) the right to request access to, deletion of or correction of, your personal data held by Us;
b) the right to complain to a supervisory authority;
c) be informed of what data processing is taking place;
d) the right to restrict processing;
e) the right to data portability;
f) object to processing of your personal data;
g) rights with respect to automated decision-making and profiling (see section 14 below).
To enforce any of the foregoing rights or if you have any other questions about Our Site or this Privacy Policy, please Contact Us.
- Automated Decision-Making and Profiling
14.2 The right described in section 14.1 does not apply in the following circumstances:
a) The decision is necessary for the entry into, or performance of, a contract between You and Us;
b) The decision is authorised by law; or
c) You have given your explicit consent
14.3 Where We use your personal data for profiling purposes, the following shall apply:
a) Clear information explaining the profiling will be provided, including its significance and the likely consequences;
b) Appropriate mathematical or statistical procedures will be used;
c) Technical and organisational measures necessary to minimise the risk of errors and to enable such errors to be easily corrected shall be implemented; and
d) All personal data processed for profiling purposes shall be secured in order to prevent discriminatory effects arising out of profiling.
- Contacting Us
- Changes to Our Privacy Policy
Credit Card Security
All payments are handled by either SagePay, SellerDeck Payments, RBS Wordpay or PayPal and we do not store your credit card details. We have checked and monitor that all the payment service providers (PSPs) we use are compliant with Payment Card Industry Data Security Standards (PCI-DSS).
Through the PSPs above, we accept payments by the following methods:
When you enter the checkout phase of our site you will be transferred to the secure server of the payment provider you have selected and your browser will activate the "LOCK" icon. This assures you that credit card account numbers and other confidential information cannot be viewed, intercepted or altered. Please note that credit card statements will be debited under the name of 'Butterflies Healthcare'.
Through the PSPs above, we accept payments by the following methods:
When you enter the checkout phase of our site you will be transferred to the secure server of the payment provider you have selected and your browser will activate the "LOCK" icon. This assures you that credit card account numbers and other confidential information cannot be viewed, intercepted or altered. Please note that credit card statements will be debited under the name of 'Butterflies Healthcare'.
